Talking to customers

Customers are the people whom you always have to get on your side to secure the success of your business. Talking to customers nowadays has transformed from being a 9 – 5 job to a 24 hour service, especially for businesses that are present online. The good thing about having happy customers is their ability to provide you with free promotions for your business. There is nothing more powerful than word of mouth. Luckily, conversations about products and services have never been easier.

When customers talk online

Conversations have changed over the years. In the digital age, conversations have become easier. Communicating has gone from being person to person dialogues to public displays of interactions. This evolution of conversations is both beneficial and detrimental to businesses. When customers choose to talk online, their views and opinions about your products and services are readily available for everyone to see. When you know how to talk to customers online properly, you can end up with advocates for your business that encourage others to try your product or service out. Yet, when you fail to talk to customers the right way, this can lead to losses for your business.

How to talk to customers online

Talking to customers online can be tricky because of the lack of personal interaction in online conversations. There is big room for misunderstanding and wrong interpretation. It is important to answer the inquiries of your customers in a personal way. The way you converse depends on the nature of your business. If your business caters to teenagers, emoticons would be very useful. If you are catering to professionals, business like language is essential. A good way to learn about your customer’s language online is by reading inquiries on your competitor’s websites and accounts.

If possible, only use automated responses for acknowledgments of inquiries or messages. A dedicated customer service representative to answer on your behalf can be very useful especially if your business has established its online presence. Try to answer inquiries within 24 hours. Always remember that the digital world operates at a very fast pace. If you don’t answer inquiries in a timely manner, there is a great chance that your potential customer will just choose to acquire the products and services that he / she needs from your competitors.

Where to talk to your customers online

Though social networks is the go to place of customers for the products and services that they need, a website is a useful and efficient avenue for businesses to consolidate and manage inquiries. The good thing about having a website is that it gives you ample room to explain to your customer why they need to avail your products and services. Not only that, a website serves as your online brochure.

With the help of a web design agency like Paperdino, your website can have a customer relationship management tool, and it can also be easily shared in social network accounts. If you currently don’t have a customer relationship management tool for your website, contact Paperdino at [email protected] and let us transform your website into a place where you can talk to your customers online.