5 ways to know if your business needs a website
Do you need a website?
More than half of small businesses still have little to no online presence. Reasons vary as to why several businesses today still haven’t gotten around making a website of their own. Some, consider it as extra cost and labor, while others simply don’t have enough knowledge on how to acquire one.
If you have been in business for quite sometime and is still not sure whether a website can be a good fit for you, here are 5 ways to know if it is time for you to invest time and resources to establish your online presence.
People are looking for you
If your business has a roster of loyal customers, chances are, most of them have already talked about your products and services to their friends. These conversations often go casually without giving enough details. There are currently more than 1 billion searches that happen online. Chances are, the people who were introduced to your services through their friends have tried searching for you on the internet. Having a website will make the search easier and it will also be easier for your loyal customers to tell their friends that they can look for you online.
You offer more than one product or service
Having a website can serve as your online brochure to present your products and services to more than one customer. If you have brick and mortar locations, you need to invest a lot of time and money in training and paying salaries of sales personnel. When you have a website, your sales personnel can even point your customers to your website for more information.
You get a lot of inquiries
Is your phone ringing off the hook because of inquiries? Would you rather be spending more time selling rather than answering your customer’s concerns? Your website can serve as your 24 hour customer service support. Websites can be equipped with CSR capabilities that not only collect you customers’ data but it can also reply on your behalf. Not only that, it can help build good relationships with your customers by providing them with custom greetings and discounts during special occasions.
Your business is dynamic
Do you experience a lot of movement in your business? Does your product line often change? There is no better way to keep your customers updated in real time than with a website. The good thing about having a website is it is very easy to update. Not only that, a simple email blast or doing proper online advertising can easily send your message across. The pace of the transit of the messages you’d like to convey is dependent on you. You don’t have to wait for people to walk through your door just for them to find out that you have new products and services.
You don’t have enough budget for advertising
Having a website opens up an opportunity for you to share content that has the potential to go viral. There are several success stories about businesses who put just time and effort on improving and spreading the word about their websites and experienced a massive uptake on their revenue. A website opens a lot of opportunity for your business because it is publicly available for everyone to see, and share. Not only that, your website’s activity has the capability to be measured, this can give you enough motivation to keep on working on your website because you immediately know if what you are sharing has an effect or not.
You don’t want to be left behind
When the .com era began, a lot of businesses have decided right away that they need a website. If you are not one of them, chances are you are already a step behind. Customers are becoming more intelligent by the day ever since the emergence of the online experience. Before they buy products or avail services, they turn to sources, other than their peers, about different stores and suppliers. Often times, they already know what they want to buy even before they arrive in stores. For some, they also opt to buy the things that they need online.
Any product of technology exists to make it easier for us to earn a living and to also function in our daily routines. In the case of businesses, websites exist to connect your business to the world. If after reading this, you agree that your business needs a website, send us an email at [email protected] and we will be more than happy to assist you in developing and designing your website.
April 26, 2018